The social space is a “must element” when it comes to marketing and business development

 – “Old media” channels cannot support all the current rich musical subscription offerings

 – Early adaptors spend their time on non-traditional media channels

 – LGM works to control its social space: targeted, relevant storytelling, and higher viral potential

 – Current shift to mobile-social space (i.e. WhatsApp). LGM is focused on bringing its catalogs to this space as well